House 770

On Via Poerio among Art Nouveau-style dwellings, there is a house that stands out for the diversity of its facade. It may well look like a typical Dutch neo-Gothic style house. This building is actually one of 12 copies of the house located in Brooklyn at 770 Eastern Parkway.It was the home of Rabbi Menachem Mendel Schneerson, a prominent person in the Jewish community. The other copies built to pay tribute to the rabbi are scattered all over the world. The only one existing in Europe is this one in Milan.In the 1960s, at the same Milan address, there was a dilapidated building belonging to a Jewish family, and the then Rabbi Gershon Mendel Garelik had the idea of remaking it from scratch on the design of the original 770 house to house a library, offices and a study center. It is not known why, but the City of Milan agreed to redo the facade of the building in a style completely different from that of the other buildings in the same area.