Atlantic City, New Jersey, has made a number of lasting contributions to Americana: Monopoly, the Miss America pageant, that Bruce Springsteen song, and, most importantly, those color-coded candy cylinders that, despite their name, contain no salt water. Salt water taffy is a variety of soft taffy originally produced and marketed in the Atlantic City, New Jersey area of the Jersey Shore starting in the 1880s.
History and Origins The story of salt water taffy begins in the vibrant seaside town of Atlantic City during the late 19th century. While the exact origins are somewhat shrouded in legend, one popular tale dates back to a storm in 1883 that flooded a local candy shop owned by David Bradley. When a customer asked for taffy, Bradley jokingly responded that his sweets were now “salt water taffy,” referring to the ocean water that had mingled with his candy. This whimsical branding caught on, and soon the confection became a staple of the boardwalk.
By the 1890s, salt water taffy was being mass-produced, and its popularity soared. The confection was sold in colorful cylinders, each filled with flavors ranging from traditional vanilla to adventurous combinations like chocolate mint and watermelon. The Atlantic City Boardwalk, established in 1870, played a crucial role in promoting the candy, as tourists flocked to the shore, eager to indulge in local treats.
Art and Architecture Beyond its sweet treats, Atlantic City is known for its distinctive art and architecture. The Boardwalk, with its wooden planks and charming shops, captures the essence of coastal Americana. Notable architectural styles include Victorian, Art Deco, and Neoclassical. The iconic Absecon Lighthouse, built in 1857, stands as a testament to the city’s maritime history, while the Taj Mahal Casino, which opened in 1990, showcases modern design and opulence.
Art plays a significant role in local culture, with murals and installations celebrating Atlantic City's rich history and vibrant community. The annual Atlantic City Arts Festival highlights local talents, offering visitors an opportunity to explore the intersection of creativity and candy through themed events.
Local Culture and Traditions The culture of Atlantic City is a delightful mix of beach life and entertainment. The Miss America Pageant, which began in 1921, is a prominent tradition, celebrating beauty and talent. Each September, the city buzzes with excitement as contestants vie for the crown, drawing visitors from far and wide.
Salt water taffy is not just a sweet treat but also a cultural icon. Local shops like Fralinger’s and Shriver’s have been crafting this confection for generations, preserving recipes and techniques passed down through families. Visitors often engage in the tradition of watching taffy being pulled in the shops, a mesmerizing process that adds to the allure of this nostalgic candy.
Gastronomy When visiting Atlantic City, the culinary landscape is as diverse as its history. Beyond salt water taffy, local specialties include cheesesteaks, salted pretzels, and seafood, particularly the blue crab. The area is also known for its Burgers and Brews scene, with craft breweries like Cape May Brewing Co. offering delicious local beers to accompany your meal.
Don’t miss trying the Johnson’s Popcorn, another local favorite, known for its caramel corn that has been satisfying cravings since 1940. For those with a sweet tooth, the Dougherty’s bakery offers some of the best Italian pastries on the coast.
Lesser-Known Curiosities While many visitors flock to the beach and casinos, several unique aspects of Atlantic City often go unnoticed. For instance, the Boardwalk is not only the world’s first but also has a secret: it was originally built as a way to keep sand out of the luxurious hotels.
Another hidden gem is the Atlantic City Historical Museum, which showcases the city’s evolution from a tranquil seaside resort to a bustling entertainment hub. You’ll find artifacts like vintage postcards, photographs, and even old salt water taffy molds that illustrate the candy’s storied past.
Practical Visitor Information To experience the best of Atlantic City, consider visiting during the summer months when the boardwalk is alive with activity. However, the spring and fall also offer a great experience with milder weather and fewer crowds.
For those looking to indulge in salt water taffy, be sure to explore shops along the Boardwalk—each offers its own unique flavors and styles. If you’re feeling adventurous, try your hand at making your own taffy in one of the local workshops.
Before you go, plan your itinerary carefully to include not just the candy stores but also the local attractions and eateries that define this vibrant city. Visiting Atlantic City is not just about the sweets; it’s about immersing yourself in a world where history, culture, and flavor collide.
For a personalized experience tailored to your interests, consider using the Secret World app to craft your perfect trip to Atlantic City.
