The Heineken Experience is an attraction located at Heineken's first built brewery in Amsterdam's city centre.The brewery was established in Amsterdam in 1864 and today Heineken is one of the three largest beer producers in the world. In 1988 Heineken closed an old Amsterdam brewery, which spread its smell over the popular De Pijp district, and opened a tour for the fans of its beer. For a small admission charge, you could learn something about the famous pilsner and drink as much as you wanted.
The museum part of the show still remains interesting. The architecture of the 19th century Heineken brewery buildings, authentic interiors, old photographs and state decorations Heineken family received, famous gold medal from The Universal Exhibition in Paris in 1889, which you may see reproduced on each can of Heineken, impressive brass beer tanks and a quiet horse stable.
The amusement part is a matter of taste. Some will like its light-hearted nature, some might not. Examples are screenings of very old beer commercials or a silly movie where an actor swims in pool of beer.
Still, Heineken remains an institution. Thus Heineken Experience in Amsterdam will be interesting for beer lovers and fun seeking people alike.
