Top of the World
A gentle green giant with crystals for eyes and a fountain for a mouth faces out from a hillside in the market town of Wattens, Austria. Beneath the curtain of water is Crystal Worlds, a slightly surreal and sparkling series of art installations created by artist André Heller in 1995 to celebrate the 100th anniversary of the founding of Swarovski crystal.
### History and Origins Nestled in the scenic Innsbruck valley, Wattens has roots that stretch back to Roman times, when the area thrived as a trade route. The town itself was officially recognized in the Middle Ages, but it wasn't until the 1895 establishment of the Swarovski company that Wattens began transforming into the jewel of Tyrol. The visionary Daniel Swarovski, who devised a method to cut crystal with precision, effectively put Wattens on the map. Fast forward to the twentieth century, and the town flourished, with the crystal industry becoming a significant economic driver.
### Art and Architecture The centerpiece of Wattens, the Giant, designed by Heller, is an architectural marvel that merges nature with artistry. Standing at 12 meters tall, its grassy body is adorned with vibrant flowers, while the sparkling Swarovski crystals embedded in its eyes reflect the sunlight, creating a kaleidoscope of colors. Visitors enter the Giant through its mouth, where they are treated to a stunning indoor exhibition of light and sound. Among the installations, the Crystal Cloud features over 800,000 suspended crystals, creating an ethereal atmosphere that captivates all who enter.
### Local Culture and Traditions Wattens is not just about crystals; it is steeped in rich traditions that reflect the Tyrolean way of life. The town celebrates its annual crystal festival, where locals and visitors alike partake in workshops, exhibitions, and performances that highlight the significance of Swarovski in local culture. Additionally, the Tyrolean folk music scene thrives here, with performances often occurring in community squares and during local festivities.
### Gastronomy When it comes to local cuisine, Wattens does not disappoint. The region is known for its hearty dishes that embody Tyrolean culture. Speck platter, featuring cured ham served with bread and pickles, is a must-try. For those with a sweet tooth, the Apfelstrudel, a warm apple pastry dusted with powdered sugar, is a delightful treat. Pair your meal with a glass of Tyrolean wine or the local favorite, Rinnhofer Bier, for a truly authentic experience.
### Lesser-known Curiosities While the Giant and Crystal Worlds attract most visitors, many overlook the historical Swarovski factory, which offers guided tours that uncover the intricate processes behind crystal production. Additionally, the Wattens local museum showcases the town's history, featuring artifacts from its Roman past and the evolution of its crystal industry. Did you know that the original company name was A. Swarovski & Co.? It was only after Daniel Swarovski's death that it became the global brand we know today.
### Practical Visitor Information The best time to visit Wattens is during the summer months (June to August), when the gardens around the Giant are in full bloom, and the weather is perfect for outdoor exploration. It's advisable to purchase tickets for Crystal Worlds online in advance during peak season to avoid long queues. Don’t miss the opportunity to explore the nearby Innsbruck, a short drive away, where you can experience the culture and history of the Tyrol region. Look for the Swarovski store for unique souvenirs that capture the magic of the crystals.
In conclusion, Wattens stands as a testament to the fusion of art, nature, and industry, where the gentle green giant invites you to explore a world of wonder. For a personalized itinerary that ensures you don’t miss any hidden gems in Wattens, consider using the Secret World app to plan your visit.
